Brand Finance Report, a leading independent brand valuation consultancy, has named UBA Group has ranked as the 13th strongest among the top 500 global banking brands.

UBA Group, according to the report climbed highest, becoming the strongest Nigerian brand with a Brand Strength Index (BSI) score of 92.4/100 and a corresponding AAA+ rating, bolstered by high scores in brand familiarity, preference, and consideration in its home market.

The bank, the report continued, scored exceptionally well on price acceptance, outperforming other leading African peers like South Africa’s Capitec and Equity Bank in Kenya in this regard.

Reacting, Group Head, Marketing and Corporate Communication at UBA, Alero Ladipo said: “This year’s ranking is no coincidence; it is the result of deliberate planning, strategic investments, and an unwavering focus on customer satisfaction. We remain steadfast in our mission to adapt to the evolving landscape, ensuring we consistently deliver exceptional value and keep our customers delighted.”

Other brands that drove Nigeria’s brand value which accounted for 59% of total brand value, are Access Bank, the most valuable Nigerian brand for fourth year successive year; UBA, Fidelity Bank and First Bank of Nigeria, according to the 2025 report.

Dangote Cement, with its brand value up 74%, placed second, supported by robust profits, while GTCO occupied the third position; food brand- Flour Mills Nigeria dropped to fifth place, despite a 40% increase in brand value.

Also on the top 10, BUA Cement occupied the ninth spot, while Stanbic IBTC moved from 13th to eighth position; with GLO Mobile moving five places to enter the top 10.