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Media Intelligence Agency Unveils “Get-Reports” For Nigerian PR Agencies

P+ Measurement Services, Nigeria’s leading Independent Public Relations (PR) measurement and evaluation agency, recently unveiled “Get-Reports,” a product that allows the purchase of PR performance audit reports.

The product, the first of its kind in the nation’s Public Relations industry, spans across the PR Performance Audit Report of 22 commercial banks and their chief executives; as well as those of top insurance companies; as well as digital banks.

In the area of the media Performance Audit Report of Nigerian Digital Bank CEOs, a total of four Digital Bank CEOs in the country were sampled, with plans to populate the number as demand increases.

A statement by P+ Measurement Services assured that the PR Performance Audit Report will deliver deep insights of CEOs for four Digital Banks in Nigeria, using the P+ Measurement Media Content Analysis (P+MCA) methodology in accordance with the Barcelona Principles 3.0. It will also highlight Nigerian Digital Bank CEOs with the most favourable and unfavourable media reputation; and analyse the overall competitive share exposure of the four Digital Bank CEOs sampled.

This is in addition to exploring top four CEOs in the Nigerian Digital Banking industry with most interviews, as well as partnership/sponsorship, CSR/CSI, product launch, promotion and fintech media activities.

Commenting on the reports, Chief Insights Officer of P+ Measurement Services, Philip Odiakose, explained that the product has passed through high-quality checks and audit processes, by well-trained media and data analysts, with exceptional skills in media monitoring, media research, data gathering, analysis as well as evaluation.

With 5% error margin and 95% confidence level, he said the reports makes sourcing for data-driven brand PR performance audit report easier than ever and can be purchased on the Mate+ platform through https://www.mateplus.com.ng/get-reports/ using various transparent payment methods on the website, and brands and agencies can also request tailored customized PR audit report for their C-Suite.

“The evaluation processes are for those that want to handle their media monitoring internally, but do not want to take the risk of a self-brand evaluation which can also be term as being “the accuse, the judge and the jury of your own homework”, This is because the health of the brand is the end goal for all brand custodians,” Odiakose affirmed.

The CIO avowed that the frontline agency with expertise in Media Monitoring, PR Measurement and Audit and CEO Media Performance and Advisory, has offered services to over 45 brands and 15 PR agencies in its five years of operation in Nigeria.

The organisation, which is the only local AMEC Member in the country, has exclusive partnerships with the Nigerian Institute of Public Relations (NIPR) and Reelforge Media Monitoring; the biggest media monitoring agency in the East African region, covering more than five countries.

He assured that the company has greatly enhanced clients’ businesses to incalculable heights, with its cutting-edge processes and avant-garde methodology for PR measurement and evaluation.

Since its inception, the agency has been providing media monitoring, measurement, evaluation and performance audit services for brands, agencies and government establishments, across various segments of the economy, ranging from Banking, Telecom, Insurance, Airlines, Tourism, Government, Non-Governmental Organisations (NGOs), Pensions, Health Management Organisations (HMOs), Tobacco, Lifestyle and PayTV.

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