The Banker magazine, a of the Financial Times Group has ranked Nigeria’s Zenith Bank Plc Most Valuable Banking Brand among the top 500 Banking Brands globally in 2021.
The bank, which emerged Nigeria’s number one for the fourth consecutive year only representative on the global ranking, with a brand value of $275m, moved up two places from 392 in 2020 to 390 in 2021.
The ranking was published in the February 2021 edition of The Banker Magazine in conjunction with London-based Brand Finance.
According to the publication, brand value is the licensing rate that a third-party would need to pay to use the bank’s brand.
The latest ranking, according to the Group Managing Director/Chief Executive of Zenith Bank, Ebenezer Onyeagwu “is a further affirmation of the bank’s resilience given the very challenging macroeconomic environment brought about by the Coronavirus (COVID-19) pandemic.”
He expressed the bank’s continued commitment ”to sustaining the superior performance which has earned it this recognition as Nigeria’s Most Valuable Banking Brand, thus building on the legacy of its visionary Founder and Chairman, Mr. Jim Ovia, CON, whose pioneering and foundational role in building the structures and laying the foundation ensured an enduring and very successful institution.”
Zenith Bank, the statement noted, places a premium on its core business strategy anchored on People, Technology and Service, to create value for its numerous clientele. With a team of dedicated professionals, the bank leverages its robust Information and Communication Technology (ICT) infrastructure to provide cutting-edge solutions and products through its network of branches and electronic/digital channels.
