The United Bank for Africa Plc, on Friday, unveiled 30 students as Brand Ambassadors for 2019 in the third edition of its Campus Ambassador Programme.
The 17 males and 13 females were selected from various tertiary institutions across Nigeria based on a number of carefully-defined criteria, including clear leadership and creative skills as well as the keen ability to promote the UBA brand.
The initiative, the bank said in a statement, is UBA’s way of identifying young emerging leaders from tertiary institutions across the country, who are then given unique and highly rewarding learning experience while also grooming them to be effectual leaders in their societies and country at large.
“The programme is also an opportunity for the bank to give back to students who remain a core component of the bank’s legacy,” the statement added.
Speaking at the unveiling ceremony at the bank’s Head Office in Lagos, Anant Rao, Group Head, Digital and Consumer Banking, explained that the UBA Campus Ambassador programme offers a unique opportunity to students of tertiary institutions in Nigeria to be part of a dynamic and forward-thinking Pan-African bank by representing the brand both within and outside the campus.
The programme, he continued, is designed to be a win-win for both the students and the bank as it presents a learning experience and a highly rewarding pursuit for selected students, while providing them with a platform to display their leadership capabilities and showcase their diverse talents which will in turn drive further growth to the bank.
Addressing the students, he said: “We are glad because since we began this programme a few years ago, the narrative has indeed changed. We are now seen as a bank for the young and vibrant and we have been able to develop leadership skills, creativity among the youth. And so with your successful selection, I am happy to say that your learning experience has already begun. You are now expected to exhibit the core values of the bank, show the spirit of excellence, execution and enterprise in whatever you do.”
Continuing, he said, the best from the universities were selected after an assessment to ensure that they possess the qualities that UBA prides itself in, “to collaborate with them to build their leadership skills and creative skills so that they can be better leaders in the future, whether they choose to operate in the public sector or the private sector.
“You need to show that you have the spirit of enterprise, excellence and that you do what you say you will do, which is execution. These qualities are dear to us and to what we stand for here in UBA. And, because these people now represent the brand, they must also share this passion and be able to project the brand and what UBA stands for that is our core values,” he stressed.
Also speaking, Head Retail Liabilities, Tomiwa Sotiloye, explained that the students will undergo necessary training and will be expected to execute specific projects meant to add value to the environments. This, he added, will help the students to understand intently all that is expected of them as brand ambassadors of the bank.
Five students each were selected from Ahmadu Bello University and Obafemi Awolowo University; two each from Bayero University, Kano, Nnamdi Azikiwe University, Lagos State University, Rivers State University, Universities of Benin, Ibadan; as well as four each from the Universities of Lagos and Port Harcourt.
Photo Caption: Group Executive, Digital and Consumer Banking, United Bank for Africa, Anant Rao (Middle), with the 2019 UBA Campus Ambassadors during their Unveiling at the UBA Group Head Office in Lagos at the Weekend.
