Caption: Head, Consumer Products & Segments, Ecobank Nigeria, Victor Yalokwu; one of the lucky winners of N500,000.00 in the quarterly draws category, Aminat Adefaka; Head, Consumer Banking, Ecobank Nigeria, Adeola Ogunyemi; Head, Product Marketing, Ecobank Nigeria; Ejiebhen Egbomondion and Head, Corporate Communications, Ecobank Nigeria, Austen Osokpor during Ecobank Super Reward Grand Finale draws held in Lagos
Customers of Ecobank Nigeria, an affiliate of Ecobank Group, took home a total of N42m monthly and quarterly, as well as grand prize draws between July and December 2024 in the Super Reward “Millionaire Geng Promo,” a six-month promotion.
A breakdown of the rewards showed that while 520 customers won N50,000 each in the monthly draws, 16 customers received N500,000 each in the quarterly draws, while four customers took home N2 million each in the final grand prize draws.
The draws witnessed by lottery regulatory authorities covered four regions of Nigeria: FCT & North, Lagos, Midwest and Southwest, and South-South Southeast.
Speaking at the grand finale in Lagos over the weekend, Adeola Ogunyemi, Head of Consumer Banking, expressed her delight with the customers’ response to the promo, which aimed to encourage savings. She highlighted that the initiative was part of Ecobank’s strategy to reward customer loyalty and deepen financial inclusion, particularly for Nigerians in rural and semi-urban areas.
“In the last six months, we’ve seen a tremendous response from our customers,” Ogunyemi said. “People are becoming more conscious of the importance of saving. No matter how much you earn, it’s never enough. So, you have to discipline yourself. It’s not about how much comes in, but how much you can retain.”
Ogunyemi also encouraged those who haven’t opened an account with Ecobank to consider the bank as a reliable partner in their financial journey. She pointed out that Ecobank offers a range of services, including savings, loans, and investments, designed to meet a variety of customer needs.
Similarly, Victor Yalokwu, Head of Consumer Segments & Products, explained that the bank launched the promo to encourage savings while also rewarding customers. “Our goal was to cater to the mid-to-low or mass-market segments,” Yalokwu said. “We also have initiatives targeting the mid-to-high, mass affluent, and high-net-worth individuals, but this promotion was designed to be more inclusive, reaching those in the mass market.”
Winners who were contacted by phone during the draws expressed their excitement and gratitude toward Ecobank, with many pledging to continue their business relationship with the bank due to its diverse offerings.
