The management of Heritage Bank Plc, on Wednesday, announced its usual support for the organizers of The Next Titan, to ensure a better and improved season six of the reality TV show, which is aimed at giving young entrepreneurs an opportunity to display their ingenuity and talents.
The programme, which also, focuses on ensuring that the entrepreneurial goals of the Nigerian youths are achieved, had its auditions in four of the six geopolitical zones of the country.
Speaking during the Lagos audition, the Managing Director/Chief Executive of the bank, Ifie Sekibo said Heritage Bank continues seamlessly demonstrate its commitment towards developing and transforming youths into world-class citizens equipped and ready to be absorbed into an increasingly competitive workforce.
“One of the reasons why we chose, as an organization, to support the entrepreneurial growth and welfare of the youths is to see young men and women play vital roles in the socio-economic development of the country and help curb the high level of unemployment,” Sekibo said.
Represented by the Head, Brand Management & Sustainability, Corporate Communications of the bank, Ozena Utulu, said it is positioned to lead economic recovery by enhancing youth entrepreneurship development and engendering self-employment via its various initiatives and products.
According to him, by supporting the youths Heritage Bank seeks to create, preserve and transfer wealth across generations, even as its entrepreneurial schemes has always focused on dependable job-creating sectors. He listed them as the agricultural value chain (fish farming, poultry, snail farming), cottage industry, mining, and solid minerals, creative industry (tourism, arts, and crafts), and ICT.
Sekibo stated that the bank supported this initiative because of its belief in Nigerian youth, who make up about 80% of the country’s population, expressing satisfaction with the way talents were discovered, the rigorous selection process and the integrity with which the overall scheme was delivered.
Sekibo expressed satisfaction in the long term sustainability of the initiative, stating, we will not support something that will not stand the test of time.
Also commenting, Executive Producer, The Next Titan, and Managing Director, Bravopoints International Limited, Mide Kunle-Akinlaja explained that “the idea behind the next titans is to create a Nigeria of our dreams, the roll calls of entrepreneurs with businessmen and women who will boost the nation’s economy and become employers of labour. It is not just an ordinary show but a show that transforms lives.”
For him, over the past five years, The Next Titan has been the only major entrepreneurial reality show in Nigeria that provides an opportunity for young aspiring entrepreneurs with good business ideas that can transform the economy to compete among themselves on television in order to win a grand cash prize and a brand new car to start their dreams.
It was a platform, he stressed, designed to ignite the entrepreneurial spirit of the generality of young Nigerians who may not have the opportunity to participate directly through its regional auditions, but who can watch the TV show, and decide to ply the route of entrepreneurship as a viable career option.
From left, members of Heritage Bank’s Corporate Communications- John Adah, Processing Officer; Ozena Utulu, Head, Brand Management & Sustainability and Daberechi Ike-Obioha, Team Member, Designs & Creatives, during The Next Titan Season-six audition at the Sheba Event Centre in Lagos.