Africa Prudential Unveils PERSONAL REGISTRAR USSD *4018#

As part of efforts to redefine Nigeria’s registrar service delivery landscape, Africa Prudential Plc, on Wednesday in Lagos unveiled a new USSD code, *4018# tagged “Personal Registrar”.
The code enables shareholders perform a lot of tasks, including checking their outstanding dividend, shareholding balance, confirming bank mandate right from their mobile phones from the comfort of their homes, work places or leisure.
Also, by simply dialing *4018#, shareholders can check postal and email addresses from their mobile phones.
Speaking about the product, the company’s Managing Director/Chief Executive, Peter Ashade, assured that the service is available round the clock and works on all kinds of mobile phones and across networks, even without internet data, adding that shareholders only need to dial the code to access the service environment.
The “Personal Registrar,” he continued, was developed in the company’s determination to persistently drive exceptional service experience and is borne out of its culture of excellence and persistent drive to improving investors’ confidence in the market.
“We continuously embark on product development and process improvement to deliver exceptional customer experience to our clients across sectors of the economy, while exciting the Nigerian capital market as a whole,” he said.
Ashade recalled that at the announcement of the company’s change of name from Africa Prudential Registrars Plc to Africa Prudential Plc in 2017, it was emphasized that the name change does not imply its exit from registrar business, but rather to enable it extend service offerings to other sectors of the economy by leveraging technology, one of which is the just launched USSD code *4018#.
Fielding questions from newsmen at the event, also assured that Personal Registrar is about changing lifestyle of shareholders as they do not have to besiege the company’s office for any information which can now be accessed in the comfort of their homes and offices.
The product, he stressed, would further enhance efficiency and confidence in the Nigerian capital market, which is driven by information.
“Investors now have all their information on the go. What that means is that if I have investment, I need not know my registrar.”
Also commenting on the new service, Emmanuel Nnorom, a director, stressed that the development of the product was not just about Africa Prudential, but remains a plus for the entire registrar business in Nigeria and encouraged other players in the market to follow suit in breaking new grounds.
Mrs. Bridget Bayo-Ajayi, Head, Business Development of the company, who also spoke at the event, encouraged shareholders whose mobile numbers have not been duly registered on the company’s database to execute a shareholder data update form to enjoy the service.
“Personal Registrar,” she believes, can be of immense benefit in the ongoing electronic dividend efforts of the Securities & Exchange Commission (SEC).
Representing shareholders at the event, Mrs. Bisi Bakare of Pragmatic Shareholders Association, lauded Africa Prudential for putting shareholders convenience first by launching the first-of-its-kind product in registrars business.
“This innovation has made our job (of repeatedly visiting the registrars office) easier. We hope that other share registrars will subsequently key into this.”