Dangote’s New Flour Product Excites Bakers

The newly launched All Purpose Flour by the Dangote Flour Mills has been described by distributors and bakers as the “finest and best performing flour,” during its launch on Thursday in Kano.
They also praised the company for making the multipurpose brand, popularly known as APF, affordable, a fact that will enhance profit margins of their businesses.
About 80 bakers where invited to a bakery where the One-Stop product was tested to ascertain its yield and value addition over other brands in the market.
Chairman of Association of Master Bakers and Caterers in Kano Alhaji Muazu Gidauniya, said he was elated by the new product that has already been tested by his members, adding that the new product will not displace the old bread flour which has been used for years.
Another Kano-based distributor and Secretary General of Masters Bakers Kabiru Abdullahi expressed optimism that the product will move the market.
A statement by the company said All Purpose Flour, otherwise known as APF, is part of its strategy to reward customers and shore up market share in the country.
According to DFM’s Executive Director, Commercial, Halima Aliko Dangote, APF is produced with “high quality wheat and designed to work for all your baked, fried or cooked flour products: Be it bread, gurasa, meat pie, egg rolls, puffpuff, chinchin and a range of others.”
Continuing, she said: “Some of you who attended this morning’s baking test have already testified about its performance. Some of the products that were baked this morning are here for you to see. It is now time to experience it yourselves. As the name implies, it can be used for bread, pastries – cakes, meat pies… and even fried snacks like puff puff, samosa, spring rolls etc. It is very versatile.”
Hundreds of bakers, distributors, dealers and retailers attended the event, where DFM also unveiled a promo tagged: ‘My own don beta’ where dealers have the opportunity of winning a variety of prices.”
Speaking at the event, Regional Sales Manager Alhaji Nura Rabo said he was happy about the excitement the new brand has generated.
He said already distributors and sub-dealers were stampeding themselves to place order for the new product.