Guaranty Trust Bank Limited, a subsidiary of Guaranty Trust Holding Company Plc (GTCO), emerged winner in four major categories at the 12th annual ‘Brand Africa 100: Africa’s Best Brands 2022’ ranking of the Top 100 Most Admired Brands in Africa, an initiative of Brand Africa.
The awards, according to the organisers, is aimed at driving Africa’s competitiveness and creating a positive image through strong brands with GeoPoll, the world’s leading mobile surveying platform, and Kantar, a well-respected consumer insights and data analytics company, as key technical partners.
GTBank retained the number #1 spot as Most Admired Financial Services Brand in Africa, Most Admired Financial Services Brand in West Africa, and Most Admired Financial Services Brand in Nigeria for the second year in a row at the ceremony on Wednesday, May 25, 2022, in Lagos.
GTBank also ranked as the Most Admired Nigerian Financial Services brand in recognition of its excellent positioning, strength, and reach beyond Africa.
In an inaugural feature of the awards ceremony, Segun Agbaje, the Group CEO of GTCO Plc, was conferred with the Africa Brand Leadership Excellence award for his pivotal role in inspiring brand-led excellence that drives the growth of ‘Made in Africa’ brands and businesses and his long-standing contributions to the financial services industry.
Commenting on the awards, Agbaje said “as a leading financial services company, we are always looking for new ways to meet every customer need and to do more to help our customers and communities thrive by creating faster, cheaper, safer products for people and businesses through every stage of life. The awards are testament to our boundless innovative capacity and the power of the Guaranty Trust brand to touch and enrich lives as a Proudly African and Truly International institution.
“As we grow and expand as a Group, we remain committed to our founding values which have endeared our brand to millions of people across Africa and beyond, and which continue to drive our financial success. We will leverage the synergies within our holding company to drive Africa’s growth and achieve our vision of making end-to-end financial services easily accessible to every African.”