Heirs Holdings Names Fadairo Marketing Director

African proprietary investment company and significant shareholder in about six companies with shares listed on the Nigerian Stock Exchange (NSE), Heirs Holdings, on Monday, announced the appointment of Pelumi Fadairo Director of Marketing and Corporate Communications to drive the group’s strategic marketing objectives.
Fadairo, who until now was the Chief Marketing Officer of BizzCloud, a Netherlands-based software company, where she designed and executed strategy and go-to-market plans, leading internationalisation strategy for the brand and optimisation of customer acquisition, through improved customer experience.
She has also provided consultancy for clients across the fintech, cloud services, cleantech and publishing sectors, combining her knowledge, experience and network across Africa, to develop market entry strategies.
Before then, Fadairo, who held senior positions at Dell, where she developed and executed marketing strategies across Europe and emerging markets, is expected to help Heirs Holdings co-ordinate brand management of its rapidly growing portfolio of pan-African investments in the power, financial services, oil and gas, hospitality and real estate, and healthcare sectors.
Commenting on the appointment, Group CEO, Heirs Holdings, Emmanuel Nnorom stated, “Heirs Holdings is at an important growth stage, as we expand and deepen our investments within the twenty African countries where we operate. Pelumi’s experience in building strategies, managing complex stakeholder teams and executing marketing campaigns make her well qualified to take on this new role”.
For Tony Elumelu, the group’s chairman, as Heirs Holdings increasingly impacts lives across Africa, through its investments and our commitment to growing social and economic wealth, Fadairo’s role through “marketing and communications is increasingly important. Filling this critical role is a sign of our ongoing commitment to institutionalisation and our desire to ensure our unique African message is heard by audiences, globally and across our continent”.
Already, Heirs Holdings, an investor with an economic philosophy of Africapitalism, has a pan-African footprint across 20 countries and interests in areas like financial services, power, oil & gas, real estate & hospitality and healthcare sectors.

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