Prudential Africa Raises Million Dollar Round Table Qualified Sales Reps To 222

Prudential Africa says it now has 222 of its sales representatives who have qualified for the Million Dollar Round Table (MDRT) across seven markets across the continent as of the 2022 first-half.

This, the group said, represents a 469%, when compared to 39 qualifiers in the same period of last year, making Prudential the company with the highest number of MDRT members in Africa, of which the largest number of qualifiers are from Nigeria.

The Million Dollar Round Table (MDRT), the statement explained, is the global Premier Association of Financial Professionals, with members leading the global financial services industry in professional knowledge, ethical conduct, and client service.

Members are known to set the international standard of excellence in the financial services field, meeting unique client needs in the evolving landscape of modern personal finance while adhering to a strict code of ethics.

These results, it said, reflect the strong performance of Prudential in Africa, with Annual Premium Equivalent (APE) sales growing by 17% year-on-year as announced by the group in its 2022 half year financial results. Six of its eight markets recorded double-digit growth in APE sales.

According to Nick Holder, the Chief Operating Officer, Prudential Africa, “Prudential Africa continues to focus on investing in its distribution channels to support the health and protection needs of its customers. We continue to equip our agency force and financial service consultants with digital capabilities to connect and engage with customers as well as provide personalised advice. Our multi-channel and integrated distribution strategy is able to adapt to evolving customer needs and local market conditions, and positions us well to capture growth opportunities”.

Prudential Zenith Life Insurance Ltd (PZL), a subsidiary of Prudential Plc, one of the most capitalized companies in the Nigerian insurance industry with a wide range of individual products including savings & investments-linked products, among others, was established in 2017 when Prudential Plc acquired a 51% holding in Zenith Life Insurance.

Prudential Plc has insurance operations in eight countries in Africa: Nigeria, Cameroon, Cote d’Ivoire, Ghana, Kenya, Togo Uganda, and Zambia.  With over one million customers, Prudential Africa works with over 11,000 agents and six exclusive bank partnerships, with access to over 600 branches to bring value-added insurance solutions to its customers.