Customers Win N4m In Unity Bank Cashtoken Rewards Promo

No fewer than 40 customers of Unity Bank have so far claimed cash rewards worth over N4m in its ongoing Cashtoken, a loyalty programme recently rolled out.

The winners, according to a statement, adopted and transacted on the bank’s digital banking platforms, including the UniFi mobile banking application, the *7799# USSD platform or activated their Unity Bank Verve Card to transact on e-payment terminals across Nigeria.

Beginning from onboarding in its customer lifecycle journey, the bank said Cashtoken Partnership starts as a loyalty and reward scheme to reinforce the benefits of e-banking platforms.

To begin, it continued, “customer transactions earn cash tokens, which are then redeemed to qualify for the monthly Cashtoken Rewards draw. Consequently, winners emerge from the draws to claim the cash prizes.”

The statement recalled that Unity Bank announced the loyalty programme in December 2023 in partnership with Cashtoken Rewards Africa to empower customers and improve customer satisfaction. The partnership, it added, also provides an opportunity for the bank to migrate customers—old and new—to a platform that will continually create exciting rewards and appreciation for loyalty.

It quoted Eghomware Iyamu, Unity Bank’s Head of E-Business, as expressing excitement that “our customers win over N4 million in cash rewards through our partnership with Cashtoken. This initiative demonstrates our commitment to recognizing and rewarding the loyalty of our customers.

“By leveraging our digital banking platforms, including the Unifi mobile banking application and the *7799# USSD platform, we are not only enhancing customer experience but also providing life-changing opportunities. The Cashtoken Rewards program is a testament to our dedication to improving customer satisfaction and creating meaningful rewards along our customer lifecycle journey. We look forward to seeing more of our customers benefit from this exciting program as we continue to innovate and deliver exceptional value to them,” he added.